The genius of New Jordans 2017’s marketing is not limited to leveraging big news stories. It appears every day in the sports sections of newspapers, blogs, and TV coverage of sporting events as the Nike swoosh is prominently displayed on uniforms and sports gear. The location of the swoosh for maximum exposure enables the brand to be continuously etched into the brains of anyone that witnesses the events or sees the replays and news coverage. The more that people see the logo associated with successful athletes, such as Michael Jordan, the more comfortable they are buying the products that use the same brand identifiers.
The Jordan 31 Low For Sale has been rumored to be re-releasing for a while now, but today we were given confirmation that it is finally happening next year.This striking basketball environment in the urban concrete jungle inspired Nike to create a limited edition Hyperdunk 2017 for Manila that features its latest cushioning breakthrough, Nike React. Born from thousands of hours of testing, this latest foam cushioning foam reacts quickly with each step and bounces to its original state, giving Filipino streetball players that consistent underfoot feel, game after game – helping them go further and longer than ever on Manila’s concrete courts.
The Adidas NMD R1 For Sale features four colorways and they are exactly as they sound. The pairs appear in one solid color with white leather accents on the heel and tongue to help drive the point home. The mesh runners feature the same pattern repeated on the outsole as well.These games are at their fiercest at the Tenement Court Taguig – rough, rugged and hidden by towering concrete structures on all sides. Housing a thousand families inside, this mass housing project that has deteriorated with time comes alive every time a basketball thumps on the pavement.