If you are popular, you can ask sponsors to pay you to create content and then show their brand. One TikTok creator earned $2.6 million in 2020—she has 45 million followers and what happened was she landed a deal with Revlon, a make-up company.

Now, your follower count is substantial here, along with your engagement rate and your view time. Of course, companies will only spend money if your channel really produces good results. The cost of what you would charge varies. The standard practice is to charge $20 or $30 for CPM. CPM stands for “cost per thousand” impressions. What this means is that for every 1,000 people who viewed your video, you will charge $30 from the sponsor.

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