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The Genealogy of Air Jordan Goes Freestyle

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10:20 am
November 8, 2021


tinmy2014

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Posts: 801

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Last year paused the annual Doernbecher Freestyle program, but not its sense of possibility, as seen in the uniquely inspired “What The” Doernbecher edition of the classic Air Jordan I Retro High OG model. The AJ I “What The” celebrates the 14 patient-designers from across the genealogy of Air Jordan Doernbecher editions, incorporating elements from each of their original Air Jordan Doernbecher designs.

The Nike and Doernbecher Freestyle event has raised more than $30 million for OHSU Doernbecher Children’s Hospital since 2004 to protect the health of children in Oregon, southwest Washington and beyond. For its 17th year, Doernbecher Freestyle releases an unforgettable tribute to former patient-designers, seen through the vault of Air Jordan: an Air Jordan I “What The” Doernbecher, featuring elements from each of the program’s 14 Air Jordan designs.

“This year, we weren’t able to have patient-designers, but that didn’t stop us from celebrating, because it’s an annual moment that the kids, the sneaker community and Doernbecher circles on their calendars — as well as all of us at the company,” says Eric Sandy, Color Design Director for Jordan Brand. “We took it as an opportunity to celebrate prior patient-designers and their inspiring stories, culminating those details into a ‘What The’ design.”

See How the 14 Designs Appear in the Air Jordan I “What The” Doernbecher


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